Collaborative Insights: Unveiling the 2024 Customer and Web Experience Audit Results to Drive Collective Action (multi-stream; presented in Matiu)
Tracks
Customer Experience Room: Rongomātāne B
| Wednesday, November 20, 2024 |
| 11:05 AM - 11:35 PM |
| Breakout Room Matiu |
Overview
Mike Manson + Barbara Whitton, ALGIM
Details
This session presents the findings from the 2024 Customer and Web Experience Audits, conducted to measure user satisfaction and identify areas for improvement. Using a robust, data-driven methodology, the audits combined surveys, web analytics, and direct user testing to assess customer interactions across multiple touchpoints. The session will explore valuable insights into areas where customer expectations remain unmet, focusing on opportunities for improvement. Join us to explore how these results can drive collaborative improvements in customer and web experiences.
