Wednesday, November 20, 2024

11:05 AM - 11:35 PM

Breakout Room B, Rongomātāne B

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Overview

Mike Manson + Barbara Whitton, ALGIM

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Details

This session presents the findings from the 2024 Customer and Web Experience Audits, conducted to measure user satisfaction and identify areas for improvement. Using a robust, data-driven methodology, the audits combined surveys, web analytics, and direct user testing to assess customer interactions across multiple touchpoints. The session will explore valuable insights into areas where customer expectations remain unmet, focusing on opportunities for improvement. Join us to explore how these results can drive collaborative improvements in customer and web experiences.