GA4 in Action
Tracks
Matiu: Datacom Web, Digital & Comms
| Tuesday, November 25, 2025 |
| 10:35 AM - 11:10 AM |
| Datacom Breakout Room Matiu |
Overview
Lana Gibson, Lanalytics
Speaker
Lana Gibson
Lanalytics
GA4 in action
Abstract
GA4 can help us understand our audience needs, and shape better user experiences. It helps us make the most of our limited time, by showing what’s working and what’s not.
But it can be challenging to interpret what the data is telling us, and even harder to use it to improve website performance.
Lana is a GA4 expert, and will give real life examples where data has changed things, from organisations like GOV.UK, Te Papa museum of NZ, Ministry for Business, Innovation, Immigration and Employment and RNZ. She'll show how she used GA4 and other insight tools to help people understand their website performance, and make measurable improvements.
She'll also talk about how AI is changing the way people find our content, and how it's changing the measurement landscape.
But it can be challenging to interpret what the data is telling us, and even harder to use it to improve website performance.
Lana is a GA4 expert, and will give real life examples where data has changed things, from organisations like GOV.UK, Te Papa museum of NZ, Ministry for Business, Innovation, Immigration and Employment and RNZ. She'll show how she used GA4 and other insight tools to help people understand their website performance, and make measurable improvements.
She'll also talk about how AI is changing the way people find our content, and how it's changing the measurement landscape.
Biography
Lana Gibson is a data strategist from Wellington, New Zealand who specialises in analytics and SEO / AIO for content-driven websites.
Over the past 15 years, she has worked with Wellington City Council, Air New Zealand, GOV.UK, Te Papa, and all levels of the New Zealand government.
She helps clients make the most of their data with dashboards, and GA4 setup and training. She helps teams build data cultures, so they can own their performance and get the best results.
