Career Planning and Direction Setting
Tracks
Mākaro
| Thursday, November 27, 2025 |
| 10:15 AM - 11:20 AM |
| Breakout Room Mākaro |
Overview
Craig McAlpine, MyCareerBrand
Details
Have you ever stopped to ask yourself what truly energises you in your work, or what you’re ready to leave behind? This workshop is your chance to pause, reflect, and take control of your career direction.
In today’s fast-changing workplace, clarity about your goals and strengths is essential. This one-hour session will give you practical tools to assess your achievements, recognise patterns, and define a path that aligns with your values and aspirations.
Together, we’ll explore your unique mix of drivers, motivators, skills, and strengths, the foundation of your Professional IP. Understanding and articulating this is key to shaping a career that not only progresses but feels purposeful.
You’ll leave with tools to continue your planning beyond the session, plus one month’s free access to Pitch, MyCareerBrand’s online platform to assemble your achievements, strengths, skills, and CV. Whether you’re seeking growth, change, or simply clarity, this workshop offers an opportunity to invest in yourself and your future.
Join us for an engaging, supportive session that could spark the next chapter in your career journey.
Speaker
Craig McAlpine
Founder and Career Coach
MyCareerBrand
Career Planning and Direction Setting
Abstract
Have you ever stopped to ask yourself what truly energises you in your work, or what you’re ready to leave behind? This workshop is your chance to pause, reflect, and take control of your career direction.
In today’s fast-changing workplace, clarity about your goals and strengths is essential. This one-hour session will give you practical tools to assess your achievements, recognise patterns, and define a path that aligns with your values and aspirations.
Together, we’ll explore your unique mix of drivers, motivators, skills, and strengths, the foundation of your Professional IP. Understanding and articulating this is key to shaping a career that not only progresses but feels purposeful.
You’ll leave with tools to continue your planning beyond the session, plus one month’s free access to Pitch, MyCareerBrand’s online platform to assemble your achievements, strengths, skills, and CV. Whether you’re seeking growth, change, or simply clarity, this workshop offers an opportunity to invest in yourself and your future.
Join us for an engaging, supportive session that could spark the next chapter in your career journey.
In today’s fast-changing workplace, clarity about your goals and strengths is essential. This one-hour session will give you practical tools to assess your achievements, recognise patterns, and define a path that aligns with your values and aspirations.
Together, we’ll explore your unique mix of drivers, motivators, skills, and strengths, the foundation of your Professional IP. Understanding and articulating this is key to shaping a career that not only progresses but feels purposeful.
You’ll leave with tools to continue your planning beyond the session, plus one month’s free access to Pitch, MyCareerBrand’s online platform to assemble your achievements, strengths, skills, and CV. Whether you’re seeking growth, change, or simply clarity, this workshop offers an opportunity to invest in yourself and your future.
Join us for an engaging, supportive session that could spark the next chapter in your career journey.
Biography
Craig McAlpine is the founder of MyCareerBrand, a coaching practice he established in 2011 to help people take control of their careers and stand out in competitive job markets. Since then, he has worked with clients across local and central government, private enterprise, and public organisations throughout Aotearoa and in more than ten countries worldwide.
Craig brings deep expertise in helping professionals define their career direction, uncover their unique value, and communicate it with confidence—whether through CVs, LinkedIn profiles, interview strategies, or broader career planning. He is passionate about unlocking potential and turning it into a clear value proposition that enables growth and advancement.
Known for his practical, supportive style, Craig often continues working with clients beyond their job search, coaching them as they step into new roles, navigate complex stakeholder relationships, and build clarity, confidence, and purpose in their professional journey.
